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We're a Berlin-based company that designs unique and eye-catching clothing with great attention to detail. We take particular pleasure in our designs not only being visually appealing but also fulfilling their intended purpose: that you identify with them, feel understood, and perhaps even attract a few indignant looks in public.

I, Alexander, founded Send me to Hell in 2022. The background was simple: I could never find the right clothes—neither in terms of cut nor design. This frustration gave rise to the idea for Send me to Hell . As an illustrator myself, I decided to simply create my own designs. These reflect my character and my beliefs. I draw inspiration from various sources, including black metal, psychedelic influences, and current social developments.

With us, you get prints that deliver on their promise: vibrant colors, crisp details, and impressive durability. Our sophisticated production and the use of durable textiles ensure that we create products that will reliably accompany you in your everyday life.